
Fashion's cyclical color trends typically follow a well-established pattern, with pastels dominating spring and deeper, moodier hues taking center stage in fall. Yet, every so often, a fresh color emerges to captivate our senses. Enter the enigmatic shade of green that burst onto the scene at the onset of this year. Nestled somewhere between the vibrancy of kelly green and the allure of chartreuse, this captivating color made a splash in Victoria Beckham's Spring 2023 collection, notably gracing the runway in the form of a demure cap-sleeve dress worn by none other than Bella Hadid.
The infectious allure of this shade extended beyond the runway, as celebrities from various walks of life donned the distinctive hue. Victoria Beckham herself has embraced the trend, as have Kendall Jenner and the recent addition of Queen Letizia of Spain to its growing roster of admirers. However, it's worth noting that the cult status of a singular garment does not necessarily define a full-fledged color trend.
Throughout the summer months, this intriguing shade of green continued to make appearances in various iterations, adorning celebrities and street-style icons alike. Bridgerton star Simone Ashley proudly flaunted it at the Veuve Clicquot Polo Classic, while Ashley Graham ventured into sheer interpretations of the trend. Emily Ratajkowski, Tayshia Adams, and Jasmine Tookes opted for slightly subtler variations, showcasing the versatility of this captivating color.

Whether showcased in its full saturation or gently muted incarnations, one couldn't help but speculate whether this unique shade, characterized by its revitalizing take on chartreuse, was poised to become the unsung hero of the summer of 2023. Seeking to uncover the essence of this captivating hue, InStyle sought insights from fashion experts, delving into its history, high-fashion connections, and the art of styling it with finesse. From its intriguing heritage, potentially rooted in luxury and even libations, to practical tips on incorporating it into one's personal style, here's a comprehensive exploration of the shade that has celebrities and fashion enthusiasts alike under its spell.
Decoding the Enigmatic Green Hue Experts in the fashion domain suggest that the recent infatuation with this color stems from a natural progression within the realm of vibrant greens. Noelle Sciacca, Senior Lead of Women's Fashion at The RealReal, aptly points to the "Bottega Green phenomenon" as a precursor to this trend. She recalls how Bottega Veneta's 2021 Spring Ready-to-Wear show introduced a vibrant green ensemble that subsequently ignited a trend that transcended the confines of St. Patrick's Day novelty. This progression paved the way for a broader embrace of greens in novel ways.

Fashion editor Bella Gerard likens the current trend to an evolution of the luxury green trend set by Bottega, albeit with a twist. Gerard muses that the shade of green in question strikes a balance between the boldness of kelly green and the intensity of neon or lime green, making it the ideal choice for a distinctive summer look that commands attention. She coins the term "chartreuse" to capture the essence of this captivating shade.
The Resurgence of "Vintage Chartreuse" in 2023 Celebrity stylist Samantha Brown aligns with Gerard's interpretation, offering historical context to the shade's resurgence. Brown points to the 1930s as a significant period when chartreuse enjoyed popularity. This resurgence was inspired by a French liqueur named after the color, with roots dating back to the 1600s. The liqueur's green hue derives from a blend of over 130 plants and herbs, resulting in a distinct and evocative shade.

Chartreuse, the liqueur, possesses a greener hue than the iteration that gained prominence in the '60s. Over time, the color evolved into the vibrant, yellow-tinged green that we now associate with the name. Could the current color trend be labeled as "vintage Chartreuse"? Sciacca finds resonance with this term, even likening it to the notion of "vintage avocado." She expresses confidence in this association upon discovering the hue of the historic liqueur.
Sciacca's analysis highlights the '60s as a pivotal era for this green shade, noting that iconic figures like Twiggy, Jackie Kennedy, Marilyn Monroe, and renowned brands such as Mary Quant and Emilio Pucci embraced it with fervor. While the love for chartreuse waned over the years, its connection to mod fashion remained etched in memory. The trend resurfaced in 2013 with Louis Vuitton's Spring/Summer collection, cementing its relevance once again.
Mastering the Art of Styling Vintage Chartreuse As 2023 unfolds, all eyes are on the striking hue. Gerard advocates for embracing chartreuse in monochromatic outfits, suggesting combinations like a Good American plissé blouse and skirt ensemble paired with coordinating accessories. For a contrasting approach, she recommends colorblocking with complementary shades such as royal blue or teal.
For those favoring a subtler touch, Brown recommends pairing chartreuse with neutrals like cream, khaki, or charcoal. These understated combinations allow the green to shine while exuding an air of luxury. Additionally, blending chartreuse with darker shades of green provides a harmonious balance, while pastel hues offer a gentle contrast that supports the vibrant green without overwhelming it.
While the color chartreuse lends itself to a plethora of combinations, there are some to approach with caution. Sciacca advises steering clear of red pairings that might evoke a Christmas-themed vibe, while Gerard suggests avoiding purples and pinks to prevent an overly saccharine appearance.

In the end, embracing chartreuse, whether vintage or contemporary, mirrors the confident and effervescent spirit demonstrated by Cardi B. The key is to approach the trend with a sense of flair, confidence, and the unbridled exuberance that comes from knowing you're making a statement in 2023's most captivating and unconventional color trend.
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