For many, Lady Gaga is an enigma, wrapped in sequins, belting out hits that have become anthems for an entire generation. However, behind her evocative and ever-evolving visage lies a tale of self-discovery, empowerment, and transformation, deeply rooted in the art of makeup.
At 37, the “Bad Romance” and "Hold My Hand" songstress has revealed that her tryst with beauty isn't merely an aesthetic endeavor. In a candid interview, she shared with E! Online, “Makeup has been a healing practice for me since my youth.” This statement might surprise many, given the confident, larger-than-life persona she often embodies.
Revisiting her past, Gaga paints the picture of an insecure teenager trying to find her place in the world. “Upon graduating high school, as I began to explore the world on my own, I discovered the transformative power of makeup,” she reflects. “It wasn’t about hiding behind a mask; it was about unveiling the person I wanted the world to see.”
Starring in the critically acclaimed
House of Gucci, she attributes a portion of her confidence and voice to her beauty regime. “I began realizing I could advocate for myself more strongly. It was more about my inner feelings than mere outward appearance. Everyone's journey with makeup is individual and unique, much like their own fingerprints.”
In today's world, self-care is often synonymous with spa days or meditation, but for Gaga, it's the ritual of applying makeup. This daily practice equips her with an aura of invincibility, a self-proclaimed “armor” against the world's challenges. As she confidently tells E! Online, “It's a time I've carved out for myself, and once I'm through, I feel ready to face whatever awaits.”
However, Gaga’s love for cosmetics isn't just a personal affair. In 2019, she launched Haus Labs, a vegan and cruelty-free makeup brand, aiming to help others in their journey of self-expression and confidence. "My vision isn't about others emulating my look; it's about empowering them to discover and embrace their own," she emphasizes.
Born and raised in the bustling boroughs of New York City, Lady Gaga has never been one to be confined to a box. This sentiment rings true in her approach to makeup as well. While she is often seen experimenting with bold looks, she is equally comfortable presenting herself without an ounce of makeup, as evident from her recent Oscars performance. As she delivered a heartrending rendition of “Hold My Hand” from
Top Gun: Maverick, audiences worldwide saw a raw, unfiltered Gaga, a stark contrast from her red carpet appearance just hours before.
This juxtaposition sent social media into a frenzy. Fans worldwide marveled at her chameleon-like ability to switch between these looks. Among the many tweets, one fan humorously exclaimed, "I need to get my hands on whatever makeup remover Lady Gaga is using!"
Gaga’s makeup artist, Sarah Tanno, in conversation with PEOPLE, praises the "Born This Way" singer’s authenticity. “She embraces her true self, imperfections and all, and that's what makes her Gaga.”
May saw Gaga once more confounding fans with an unexpected look. A TikTok video showed her in a muted makeup palette, promoting Haus Labs’ latest lipstick shades. The video’s caption humorously played into the duality of her image: "These NEUTRALS are HOT LIKE THIS RECORD," as she danced to the beats of "Princess Diana" by Ice Spice and Nicki Minaj.
In essence, Lady Gaga's relationship with beauty transcends superficial aesthetics. It's a deep-rooted connection to her sense of self, a bridge between her past insecurities and present confidence. Her journey serves as a testament to the power of self-expression, and through her art and her brand, she invites us all to find our own voice, one brushstroke at a time.
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