Kylie Jenner Collaborates with Bratz: A Fusion of Fashion and Pop Culture

The world of fashion and pop culture intersects once more as Kylie Jenner, the iconic Kylie Cosmetics founder, unveils her new range of Bratz dolls. As she fondly put it, she is undeniably "obsessed" with the latest additions.
At 26, Jenner, a dynamo in both the beauty and entertainment worlds, has further broadened her diverse portfolio by partnering with the beloved toy company, Bratz. This collaboration has given birth to two exquisitely designed 11-inch fashion dolls.
These dolls, aptly titled the Bratz x Kylie Fashion Dolls - Day and Night collection, succeed her prior release of six miniature dolls. This Mini Bratz x Kylie Collectibles range sought inspiration from some of Jenner’s most iconic and trendsetting looks, ensuring that fans could own a piece of fashion history.
Diving into the specifics, the Night doll pays homage to Jenner's enchanting appearance at the 2022 CFDA Awards. It dons a sultry black Mugler high-slit gown, perfectly mirroring Jenner's own ensemble from the event. As a delightful addition, the doll comes paired with a miniature replica of Norman, Jenner’s cherished Italian greyhound. For those seeking something even more compact, a mini version of this doll is also up for grabs.
On the other hand, the Day doll exudes casual chic with a glossy patent leather mini dress. It further accentuates its style with modish black sunglasses and the quintessential Bratz lips purse, resonating with the brand's timeless fashion appeal.
Kylie, never one to shy away from engaging with her massive following, took to Instagram to share the exciting news. With an enthralling promo video and an accompanying message to her staggering 398 million followers, she exclaimed, "The girls are hereeee 🖤." Her enthusiasm was palpable as she reflected on her journey from being an avid Bratz fan in her youth to collaborating with them, saying, "To growing up with @bratz dolls to having my very own! Thank you, Bratz team!! Ahhhh I’m obsessed."
For the ardent fans who've been closely following her journey, Jenner had previously dropped hints about this collaboration on her Instagram Story. She hinted at “more @bratz surprises coming soon” after the debut of her mini dolls.
In an intriguing twist, the new range extends its offerings with a 24-inch doll. This magnificent piece is modeled after the Mini Bratz x Kylie Collectibles and replicates Kylie's stunning attire for the 2019 Met Gala—a feathery lilac Versace dress complemented with a matching purple wig. This exclusive item is available only on Amazon.
In a press release that heralded the new dolls' arrival, it was highlighted that they feature exclusive display packaging—a design that the brand has never ventured into before.
Isaac Larian, the CEO and Founder of MGA Entertainment, chimed in on the collaboration's significance. "Bratz dolls have remained relevant through the years, championing confidence, individuality, and audacious style," he noted. Tracing back to the brand's origins in 2001, he added, "Yasmin, Cloe, Jade, and Sasha set the stage, motivating a generation to embrace their identity with courage and ‘Bratitude’. Today, the collaboration between Kylie Jenner and Bratz infuses modern style elements, celebrating what it means to be a contemporary Bratz girl."
This endeavor is notably Bratz's first-ever venture into celebrity doll collaborations. With Kylie Jenner's monumental influence, it not only celebrates her iconic style but also heralds a new era for the brand.


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